Commandments
of High Ticket

Sales

10 Commandments
of High Ticket Sales

“Grace will take you places hustling can’t”
—Liz Gilbert

I READ A STORY in a crazy-good book called You2 about a fly that was stuck behind a window.

It was a flurry of frantic, frenetic energy,

desperately fighting against the windowpane,

struggling to get outside. It wanted to be free, and it was trying everything…

While ten feet away, with just a few seconds of

flight—an open door was awaiting the fly, leading to unrivaled freedom.

I wonder, how many times do you find yourself

thinking that working harder equals wealth?

The original Hebrew root of “Be Still” doesn’t mean “Be Quiet.” It means, “Let Go.”

-Psalm 46:10

Or thinking, If I just do all the right things, earning it through years of effort…

I’ll finally hit $1M? or $20M? or $1B?

But what if wealth didn’t come from more effort, more energy, more long hours…but wealth came from a few short moves?

Moves of sudden grace.

Too often, we think in terms of incremental growth. Slow addition. Putting in the hard yards to get the ball down the field.

Experts like to say, “You gotta hustle!” They preach you need a hit podcast, a YouTube channel that has 9 million subscribers, an Instagram account with a blue check…

But what if you didn’t?

And what if all that stuff was silly to do without a high-ticket offer?

What if all that was just a lot of work?

And what if, instead of making sales…

all you’re doing is just adding to the noise.

I read about a term in science called a quantum leap. Physicists have found that the particles that were in one spot could suddenly jump to a totally different physical spot instantaneously.

Sometimes, it can appear as if the particle is actually in both spots at once. In one mind-boggling action, suddenly out of nowhere, the particle skipped “taking a straight line over time” and “following all the steps…”

And appeared to explosively leap to a different level.

Without explanation. Or apparent effort.

Isn’t that exciting?! This scientific principle applies to you as an entrepreneur.

What if you could just skip levels? What if your business could suddenly take a quantum leap?

To others, it will feel as if you were always at that level. But they don’t realize you had faith…that unforeseen promotions were possible, and that new levels didn’t require more effort.

But…

More relaxation.

More awareness.

More awakening to the fact that:

If I just stop flapping my wings so much, I’ll see the open door of infinite possibilities.

The only prerequisite?

Quit trying harder.

1 Stop Trying Harder

The original Hebrew root of “Be Still” doesn’t mean “Be Quiet.” It means, “Let Go.”

-Psalm 46:10

I READ A STORY in a crazy-good book called You2 about a fly that was stuck behind a window.

It was a flurry of frantic, frenetic energy,

desperately fighting against the windowpane, struggling to get outside. It wanted to be free, and it was trying everything…

While ten feet away, with just a few seconds of flight—an open door was awaiting the fly, leading to unrivaled freedom.

I wonder, how many times do you find yourself thinking that working harder equals wealth?

Or thinking, If I just do all the right things, earning it through years of effort…

I’ll finally hit $1M? or $20M? or $1B?

But what if wealth didn’t come from more effort, more energy, more long hours…but wealth came from a few short moves?

Moves of sudden grace.

Too often, we think in terms of incremental growth. Slow addition. Putting in the hard yards to get the ball down the field.

Experts like to say, “You gotta hustle!” They preach you need a hit podcast, a YouTube channel that has 9 million subscribers, an Instagram account with a blue check…

But what if you didn’t?

And what if all that stuff was silly to do without a high-ticket offer?

What if all that was just a lot of work?

And what if, instead of making sales…all you’re doing is just adding to the noise.

I read about a term in science called a quantum leap. Physicists have found that the particles that were in one spot could suddenly jump to a totally different physical spot instantaneously.

And appeared to explosively leap to a different level.

Without explanation. Or apparent effort.

Isn’t that exciting?! This scientific principle applies to you as an entrepreneur.

What if you could just skip levels? What if your business could suddenly take a quantum leap?

To others, it will feel as if you were always at that level. But they don’t realize you had faith…that unforeseen promotions were possible, and that new levels didn’t require more effort.

But…

More relaxation.

More awareness.

More awakening to the fact that:

If I just stop flapping my wings so much, I’ll see the open door of infinite possibilities.

The only prerequisite?

Quit trying harder.

– Alice Crider, Author Coach

of Write Concepts, LLC

BEFORE CREATING my high-ticket offer, I thought nobody would EVER pay that much for my program. I had doubts that I could provide enough value for people to pay what I was asking. To overcome that hurdle,

I figured I had nothing to lose by making my offer.

If people said no, I would simply move on and do something else. After coaching from Eileen, I decided to go for it. Within two weeks, I filled up my mastermind and made $85,000!

THE BIGGEST SHIFT for me in going high-ticket was realizing that

people don’t buy based on price, they buy based on the outcome

Often, in sales, we spend more time focusing on the price, prejudging IF someone’s going to pay it or not. What we don’t realize is that people want a solution, and they will pay more if you can get them the result.

The more I’m around great coaches and the right language—the more I have the mindset to charge more. I have the certainty to charge, the certainty I’ll get my clients results. Thanks to Eileen & Joe, they helped me make $150,000 in one day with a 4-hour masterclass!

– Marvin Mitchell, President of

Compass Retirement Solutions

I figured I had nothing to lose by making my offer.

If people said no, I would simply move on and do something else. After coaching from Eileen, I decided to go for it. Within two weeks, I filled up my mastermind and made $85,000!

– Alice Crider, Author Coach

of Write Concepts, LLC

THE BIGGEST SHIFT for me in going high-ticket was realizing that

people don’t buy based on price, they buy based on the outcome

– Marvin Mitchell, President of

Compass Retirement Solutions

SUSPEND ALL THE STORIES about what you believe

is possible. Not forever, just for a few moments. Simply pause the narrative in your mind about what is typical.

Typical in your niche. Typical in your audience. Typical in your bank account.

While you’re at it, throw away everything that

you have believed and what you think you’ve

“researched” inside of your market.

Ignore the clamor of commodity markets. We are going into uncharted territory. It’s a land flowing with premium buyers and infinite possibilities.

When I jumped into entrepreneurship, I was a pastor. So I figured I could start with a Christian life-coaching offer. Only one problem: I believed Christians were broke!

My mentality was that people who are Christians will not pay thousands of dollars for anything. They barely pay for books! And they think that’s a huge investment. They’re not going to pay $1K.

One day, when talking with my mentor, Myron Golden, he said, “Oh, that’s easy. Can I coach you for a moment?”

Um, absolutely, I thought.

He said, “People don’t buy what they can afford. They buy what they want! People buy for one reason and one reason only, they buy because they feel like buying.”

This is true, and this is true even if it’s expensive.

Cars, luxury purchases, computers, gear, you name it! If they want it, they will figure out how to pay for it. Even if people have to go borrow the money, understand this:

Internal buying pressure causes external purchases.

If you reveal the value inside your offer, people can’t help but buy!

Like call-their-grandma, visit-nine-banks, forgo-home-renovations, make-it-happen kind of buying…

It doesn’t matter what your niche is. Why?
Because there are people in your niche. And people buy for one reason and one reason only:

Because they feel like buying.

What I’ve learned is that my old thinking—

Christians can’t afford my thing—was just a story I was telling myself.

The story I replaced it with?

People need what I have to offer. They can’t wait to buy from me.

As soon as they hear this offer, they’re going to run to buy it!

And if you aren’t quite there, yet?

No need to believe anything. Borrow my belief!

There are billions of buyers in the world.

Millions who need your thing.

Hundreds of thousands who are willing and able to pay a premium to get your expertise.

There is no lack of premium buyers.

But if you don’t have a premium offer, you’ll never reach them!

SUPER SECRET NINJA TIP: If people buy because they feel like buying, then making your high-ticket offer sound super irresistible is extremely important. Your offer may be the most amazing thing in the world for your client, but if you don’t use your copy and presentation to awaken their desire to buy, they’ll never know…and they’ll never buy!

2 Borrow My Belief

“ Your internal insecurity is not market reality.”

– Brendan Burchard

SUSPEND ALL THE STORIES about what you believe is possible. Not forever, just for a few moments. Simply pause the narrative in your mind about what is typical.

Typical in your niche. Typical in your audience. Typical in your bank account.

While you’re at it, throw away everything that you have believed and what you think you’ve “researched” inside of your market.

Ignore the clamor of commodity markets. We are going into uncharted territory. It’s a land flowing with premium buyers and infinite possibilities.

When I jumped into entrepreneurship, I was a pastor. So I figured I could start with a Christian life-coaching offer. Only one problem: I believed Christians were broke!

My mentality was that people who are Christians will not pay thousands of dollars for anything. They barely pay for books! And they think that’s a huge investment. They’re not going to pay $1K.

One day, when talking with my mentor, Myron Golden, he said, “Oh, that’s easy. Can I coach you for a moment?”

Um, absolutely, I thought.

He said, “People don’t buy what they can afford. They buy what they want! People buy for one reason and one reason only, they buy because they feel like buying.”

This is true, and this is true even if it’s expensive.

Cars, luxury purchases, computers, gear, you name it! If they want it, they will figure out how to pay for it. Even if people have to go borrow the money, understand this:

Internal buying pressure causes external purchases.

If you reveal the value inside your offer, people can’t help but buy!

Like call-their-grandma, visit-nine-banks, forgo-home-renovations, make-it-happen kind of buying…

It doesn’t matter what your niche is. Why?
Because there are people in your niche. And people buy for one reason and one reason only:

Because they feel like buying.

What I’ve learned is that my old thinking—

Christians can’t afford my thing—was just a story I was telling myself.

The story I replaced it with?

People need what I have to offer. They can’t wait to buy from me.

As soon as they hear this offer, they’re going to run to buy it!

And if you aren’t quite there, yet?

No need to believe anything. Borrow my belief!

There are billions of buyers in the world.

Millions who need your thing.

Hundreds of thousands who are willing and able to pay a premium to get your expertise.

There is no lack of premium buyers.

But if you don’t have a premium offer, you’ll never reach them!

WHEN I FIRST HEARD about high-ticket I thought, I don’t want to charge high-ticket, I want to HELP people, I don’t want to rip them off!

We had a $997 webinar, but with rising ads costs, we were having a hard time making our numbers work with cold traffic. An expert explained to me that if I didn’t raise my prices, I might go out of business.

We took the same $997 webinar material, added more support, and started charging $5,000. With the higher profit margin, our ads started performing, and we started selling more.

When I jumped into Eileen’s training, she said, “You’ve got to charge at least $10,000.”

I said, “Oh no, they’re not going to pay that much! Okay, fine. I’ll raise my price to $6,000.”

At my first live event (and first time talking live in front of people ever) we brought in $180,000! The funny thing is, I left over $40,000 on the table. If I had just raised my price to $10K, like Eileen said, I more than likely would have hit my first $200K day.

The coolest thing I keep finding is

the more I charge,
the more “serious”

the clients are

Better customers, fewer refunds, and better testimonials. Going high-ticket just makes you a happier business owner.

– Allen Sama,

Head Trader OptionGenius

WHEN I FIRST HEARD about high-ticket I thought, I don’t want to charge high-ticket, I want to HELP people, I don’t want to rip them off!

We took the same $997 webinar material, added more support, and started charging $5,000. With the higher profit margin, our ads started performing, and we started selling more.

When I jumped into Eileen’s training, she said, “You’ve got to charge at least $10,000.”

I said, “Oh no, they’re not going to pay that much! Okay, fine. I’ll raise my price to $6,000.”

The coolest thing I keep finding is

the more I charge,
the more “serious”

the clients are

Better customers, fewer refunds, and better testimonials. Going high-ticket just makes you a happier business owner.

– Allen Sama,

Head Trader OptionGenius

Before working with Eileen I was making about $250/month. After hearing about high-ticket, it blew my mind that I could just literally decide to be “one of those people” and be one of those people!

So I went for it and made an offer online before everything was done, I didn’t have a website or a funnel—and I made a $4,000 sale and then a $5,600 sale! It was so amazing!

Business blew up, and my husband got to quit his job of 20 years. Now we get to be home with our six kids—while only working one day a week.

It was such
a mind

shift for us,

and it wouldn’t have happened without Eileen’s program

– Rachel Pops,

Founder & CEO of Rachel Pops Coaching

Certified Success & Relationship Coach with

Covenant Academy & Destiny Global

So I went for it and made an offer online before everything was done, I didn’t have a website or a funnel—and I made a $4,000 sale and then a $5,600 sale! It was so amazing!

Business blew up, and my husband got to quit his job of 20 years. Now we get to be home with our six kids—while only working one day a week.

It was such
a mind

shift for us,

and it wouldn’t have happened without Eileen’s program.

– Rachel Pops,

Founder & CEO of Rachel Pops Coaching

Certified Success & Relationship Coach with

Covenant Academy & Destiny Global

OFTENTIMES ENTREPRENEURS ASK this question: How much is my offer worth?

This is the wrong question. Instead ask: How much is this result worth to my client?

For instance, if you are in the health market think: If I could lower a person’s blood pressure and get them off medication in 60 days or less, how much is that result worth to my clients?

People’s health is everything! That’s worth far more than a $47 e-book.

That client may live 10 more years because of your work. Can you even put a price on that?

Or, let’s say you’re in the relationship market and are helping single people find the love of their life, how much is that actually worth to your client?

You are offering someone a life change that could affect the rest of their life, their children’s lives, and all their future legacies.

That’s not a $997 offer. That’s invaluable.

Or, perhaps you’re in the wealth space, you have a program that can help somebody become an author and use that book to grow their business.

How much is that worth to the person who’s been sitting on top of their book idea for nineteen-and-a-half years…beating themselves up every year that they haven’t gotten it done? That is worth a lot.

Don’t look at what the market says that it is worth.

You want to ask:

How much is this result worth to my clients?

3 Charge the Worth of the Result

“There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.”

—Dan Kennedy

OFTENTIMES ENTREPRENEURS ASK this question: How much is my offer worth?

This is the wrong question. Instead ask: How much is this result worth to my client?

For instance, if you are in the health market think: If I could lower a person’s blood pressure and get them off medication in 60 days or less, how much is that result worth to my clients?

People’s health is everything! That’s worth far more than a $47 e-book.

That client may live 10 more years because of your work. Can you even put a price on that?

Or, let’s say you’re in the relationship market and are helping single people find the love of their life, how much is that actually worth to your client?

You are offering someone a life change that could affect the rest of their life, their children’s lives, and all their future legacies.

That’s not a $997 offer. That’s invaluable.

Or, perhaps you’re in the wealth space, you have a program that can help somebody become an author and use that book to grow their business.

Don’t look at what the market says that it is worth. You want to ask:

How much is this result worth to my clients?

MY BIGGEST FEAR going high-ticket was that people were not going to pay a high price and that they might even be offended. I was struggling mentally to sell my program for $500!

What shifted for me was really understanding that the value I’m providing is SO much greater than someone’s money. If I’m able to change someone’s LIFE—then that is worth being paid a high amount.

In the beginning

I was charging
$500 for my

program, and

now I have a

$10,000 program.

The shift came in believing that someone would pay that amount and that it was worth it.

Within just a few short months I made $45,000 selling to a small number of people! Currently, I’m working on going for $1,000,000, and I know that’s totally possible with high-ticket.

– Khalea Cooper,

Khalea Cooper LLC, Christian Dating Coach

MY BIGGEST FEAR going high-ticket was that people were not going to pay a high price and that they might even be offended. I was struggling mentally to sell my program for $500!

In the beginning

I was charging
$500 for my

program, and

now I have a

$10,000 program.

The shift came in believing that someone would pay that amount and that it was worth it.

Within just a few short months I made $45,000 selling to a small number of people! Currently, I’m working on going for $1,000,000, and I know that’s totally possible with high-ticket.

– Khalea Cooper,

Khalea Cooper LLC, Christian Dating Coach

I SPENT YEARS UNDERMINING my own value and what I had to offer. I can’t tell you how long I spent adding the word “JUST” in front of everything: I “just” make things pretty…I “just” like working with creatives and telling stories…It took sitting down with Eileen and seeing I had to go PRO in my own head

In six weeks,
I doubled my

monthly income

and made $11K in sales. I’m blown away! I’m so excited!

– Hannah Marsh, Founder & CEO

of Piccadilly Creative

In six weeks,
I doubled my

monthly income

and made $11K in sales. I’m blown away! I’m so excited!

– Hannah Marsh, Founder & CEO

of Piccadilly Creative

YOU WILL CREATE DOUBT in your ideal client if your offer is priced low.

High-paying clients do not trust low-ticket offers.

Conversely, they are reassured when they see an expensive service or program price.

Let me give you an example:

Let’s say I need laser eye surgery. If you tell me you’re going to do laser surgery for $497, I would think you are not legit and don’t know what you’re doing. You are about to beam lasers into my eyes! I want you to charge me thousands of dollars!

In fact, if you show me a big price tag, it will bring me great comfort because then I will instantly perceive that you know what you are doing.

Your price speaks. It speaks to how good you are. Your price is what people use to assign value to what you do. They don’t have another way! Their brain sees your price and puts you in a category.

There are two categories: Amateur and Professional.

Do you want your clients to feel calm and reassured that you know what you’re doing?

Charge them a high price.

4 Price Your Offer Like A Pro

YOU WILL CREATE DOUBT in your ideal client if your offer is priced low.

High-paying clients do not trust low-ticket offers.

Conversely, they are reassured when they see an expensive service or program price.

Let me give you an example:

In fact, if you show me a big price tag, it will bring me great comfort because then I will instantly perceive that you know what you are doing.

Your price speaks. It speaks to how good you are. Your price is what people use to assign value to what you do. They don’t have another way! Their brain sees your price and puts you in a category.

There are two categories: Amateur and Professional.

Do you want your clients to feel calm and reassured that you know what you’re doing?

Charge them a high price.

I THINK FOR ME THERE WERE two significant factors in why I decided to go high-ticket. The first was to be of greater service to my clients…to radically TRANSFORM their lives as opposed to putting a Band-Aid on their situation. To do this required more of both me and them, in terms of time and investment.

The second reason is that when people make a significant investment of money they go “all in” on getting the result! Therefore, I knew my high-ticket clients would be successful before we even began working together. I knew this because I have been that high-ticket client and it changed how I approached the work as a client.

The
commitment

is 100%!

– Kelly Hopkins, Founder & CEO of

Soul Exploration Through Art

The
commitment

is 100%!

– Kelly Hopkins, Founder & CEO of

Soul Exploration Through Art

A FEW YEARS AGO, the thought of high-ticket sent me straight into a mindset tailspin … I struggled with all the familiar “Who do you think you are?!” and “You don’t have enough value!” thoughts, money mindset issues, feeling unworthy … It even felt greedy to ask for that much money. Logically, I knew I had a TON of value that would be worth thousands to the right person, but I struggled to get past those thoughts.

When I finally took the leap, I started at the low end, selling a 6-week 1:1 program for $297. With each YES to my program, I continued to raise the price up to $1997. The best part was that

the more I charged,
the better

the results my

clients achieved.

That month I had my first $10K month, which was life-changing for us!

– Emily Long,

Founder of Wake Up Wonder Woman

When I finally took the leap, I started at the low end, selling a 6-week 1:1 program for $297. With each YES to my program, I continued to raise the price up to $1997. The best part was that

the more I charged,
the better

the results my

clients achieved.

That month I had my first $10K month, which was life-changing for us!

– Emily Long,

Founder of Wake Up Wonder Woman

Many times, we think we are helping people by creating lots of offers with low-ticket options. A $7 e-book, a $97 membership, a $997 do-it-yourself course.

What we don’t realize is that in many ways, we are delaying the client’s breakthrough.

Why?

They won’t be committed. They may not do the homework. In fact, they may never open up your resource!

If we’re being super honest, you’re just wasting their time. Where you are really going to change their life is in a high-touch, transformative program, where a real person is walking them through the steps.

When you and I are delaying that experience for our clients, in many ways, we are doing a disservice to them and not valuing their time.

Premium buyers love it when you cut to the chase.

For instance, say you are a high ticket buyer and you walked into a Louis Vuitton store to buy luggage. If the representative on the floor started wasting your time by showing you keychains, small handbags, and perfume…wouldn’t you be annoyed?

This is how our fancy funnels feel to high-ticket buyers.

Stop delaying their breakthrough.

Stop wasting their time.

5 Stop Wasting Your Client's Time

“What you do speaks so loudly that I cannot hear what you say.”

—Anonymous

Many times, we think we are helping people by creating lots of offers with low-ticket options. A $7 e-book, a $97 membership, a $997 do-it-yourself course.

What we don’t realize is that in many ways, we are delaying the client’s breakthrough.

Why?

They won’t be committed. They may not do the homework. In fact, they may never open up your resource!

When you and I are delaying that experience for our clients, in many ways, we are doing a disservice to them and not valuing their time.

Premium buyers love it when you cut to the chase.

This is how our fancy funnels feel to high-ticket buyers.

Stop delaying their breakthrough.

Stop wasting their time.

BEFORE HIGH TICKET, I was selling my most expensive item: a $97 course. I felt like I was a fraud for charging so much.

I felt like I was a fraud because I thought I was “taking” something away from my customer. I had a hard time believing what I had to offer was valuable.

Eileen helped me to start seeing my offer as an act of service and an answer to a real problem that my customer had. As I did that, my “fraud” feelings started melting away.

I started relaxing, knowing I wasn’t doing

something “to them” (manipulating them to buy), but rather walking together with them, offering them the wisdom, knowledge, and experience I have—fast-tracking them to what it is they want.

I began feeling confident about selling at $3,000. When I made my first sale, I almost couldn’t believe it! My client didn’t even bat an eye.

I’m incredibly thankful for Eileen and what she has helped me accomplish.

I am now
a more

courageous

woman after

knowing her!

– Danielle Goeppart, Founder &

CEO of The Risen Entrepreneur

BEFORE HIGH TICKET, I was selling my most expensive item: a $97 course. I felt like I was a fraud for charging so much.

I felt like I was a fraud because I thought I was “taking” something away from my customer. I had a hard time believing what I had to offer was valuable.

Eileen helped me to start seeing my offer as an act of service and an answer to a real problem that my customer had. As I did that, my “fraud” feelings started melting away.

I started relaxing, knowing I wasn’t doing

something “to them” (manipulating them to buy), but rather walking together with them, offering them the wisdom, knowledge, and experience I have—fast-tracking them to what it is they want.

I began feeling confident about selling at $3,000. When I made my first sale, I almost couldn’t believe it! My client didn’t even bat an eye.

I’m incredibly thankful for Eileen and what she has helped me accomplish.

I am now
a more

courageous

woman after

knowing her!

– Danielle Goeppart, Founder &

CEO of The Risen Entrepreneur

MANY TIMES WE THINK the lower the price, the

more people we can impact. But have you ever noticed that the less you pay for something, the less attention it gets?

You think, I’ll get to it later. When I have free time, I’ll dive into that product.

Too often, the “Self-Help” products we buy become “Shelf-Help.”

We don’t mean to! It’s just human nature.

However, when clients are investing at a premium price…

They show up committed.

They show up to your class.

They are going to do what you’re asking them to do.

They do the homework!

I love how Russell Brunson says it: “People who pay, pay attention.”

And how the Scripture puts it: “For where your

treasure is, there your heart will be also.”

You want crazypants client commitment? Ask for a lot of money.

Consider this:

You are enabling dysfunction when you charge a low price. It’s a deadly cycle perpetuated by:

• low-consumption of the training…

• believing that if they can’t afford it, no one else can either…

• not getting results because they didn’t take enough action…

• thinking something is wrong with them–and that’s why it’s not working.

Nothing is wrong with them! They just didn’t pay enough! Charging more isn’t about you—it’s about them.

If you only have low-priced products, you might as well hang a sign out of your virtual door that says: Stay stuck. I don’t care if you get results.

Why? Because your clients aren’t investing enough to even bother to put the coaching call on their calendar!

It goes back to this: “What is actually in the best interest of my client?”

Allow your clients to show up crazypants committed by charging high-ticket.

It’s not about you.

6 It's Not About You

MANY TIMES WE THINK the lower the price, the more people we can impact. But have you ever noticed that the less you pay for something, the less attention it gets?

You think, I’ll get to it later. When I have free time, I’ll dive into that product.

Too often, the “Self-Help” products we buy become “Shelf-Help.”

We don’t mean to! It’s just human nature.

However, when clients are investing at a premium price…

They show up committed.

They show up to your class.

They are going to do what you’re asking them to do.

They do the homework!

I love how Russell Brunson says it: “People who pay, pay attention.”

And how the Scripture puts it: “For where your treasure is, there your heart will be also.”

You want crazypants client commitment? Ask for a lot of money.

Consider this:

You are enabling dysfunction when you charge a low price. It’s a deadly cycle perpetuated by:

low-consumption of the training…
believing that if they can’t afford it, no one else can either…
not getting results because they didn’t take enough action…
thinking something is wrong with them–and that’s why it’s not working.

Nothing is wrong with them! They just didn’t pay enough! Charging more isn’t about you—it’s about them.

If you only have low-priced products, you might as well hang a sign out of your virtual door that says: Stay stuck. I don’t care if you get results.

Why? Because your clients aren’t investing enough to even bother to put the coaching call on their calendar!

It goes back to this: “What is actually in the best interest of my client?”

Allow your clients to show up crazypants committed by charging high-ticket.

It’s not about you.

Before I started working with Eileen, I used to HATE SELLING. I actually cried with Eileen on the phone, “I don’t want to sell. I just don’t want to do it!”

selling is serving,
selling is good

and selling is love!

One thing that really inspired me to actually want to charge more, was that when you charge more you actually get to SERVE people at a really high level. And it is a lot more fun, a lot more impactful. I 100% love hanging out with my high-ticket clients, it is one of the greatest pleasures in my life!

I went from hating selling to hosting three virtual events this

year, selling my incredible high-ticket offer. I made $640,000

just at those events serving the people I love!”

– Kiana Danial,

CEO of Invest Diva

Before I started working with Eileen, I used to HATE SELLING. I actually cried with Eileen on the phone, “I don’t want to sell. I just don’t want to do it!”

selling is serving,
selling is good

and selling is love!

I went from hating selling to hosting three virtual events this year, selling my incredible high-ticket offer. I made $640,000 just at those events serving the people I love!”

– Kiana Danial,

CEO of Invest Diva

Many of our clients’ favorite aspect of High-Ticket is being able to serve their clients at the highest level.

You are supporting them on all different levels. You can take them out to dinner, go to fancy places, and provide support so they get results faster. It feels so good seeing their success!

With high-ticket, you get fewer people in and you can really, really care for them.

And now that somebody is paying you what you’re actually worth, you are really showing up for them!

You are excited. You are pumped. Energized to curate powerful experiences that will deliver maximized results.

If you sell low-ticket, you’re going to get a lot of sales. Sales are awesome, but guess what? It means a lot more people to take care of. You may have to hire customer service representatives to take care of people having issues with logging in, getting their orders, or getting refunds.

Do you know how much work it is to manage a staff? If you don’t, ask somebody who’s managing a large staff.

With high-ticket, you can run your business with a small, lean team. And a small team plus luxurious client experiences means you get to have more fun!

I am so grateful for my life. I wake up each day with so much to look forward to. Since I started launching high-ticket, I regularly walk around and think, I can’t believe that this is my life.

I get to be with my kids. I have a small client list of people and I get to spend a lot of time with them. I make huge income goals. It is less work and less stress.

I just love everything a little bit more.

And now that I live in this Narnia-like funnel-hacking world, I almost forget what it’s like to live an ordinary life and be a normal person.

7 Serve Them at the Highest Level

You live as if you were destined to live forever, no thought of your frailty ever enters your head, of how much time has already gone by you take no heed. You squander time as if you drew from a full and abundant supply, though all the while that day which you bestow on some person or thing is perhaps your last.

—Lucius Anneaus Seneca